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UCSF Mission Bay Conference Center

1675 Owens St
San Francisco, CA
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Talks and panels at Inside Social Apps 2010 will tackle key issues and explore new opportunities facing social apps and games monetizing through virtual goods on the Facebook Platform and beyond.

8:15 a.m. - 9:00 a.m.
Registration Opens
9:00 a.m. - 9:15 a.m.
Welcome and Opening
Justin Smith, Inside Network
9:15 a.m. - 10:05 a.m.
The Future of Facebook as a Social Gaming Platform: Opportunities & Risks
John Pleasants, CEO, Playdom
Peter Relan, Executive Chairman, CrowdStar
Vish Makhijani, COO, Zynga
Keith Rabois, VP Strategy and Business Development, Slide
Kavin Stewart, CEO, Lolapps
Eric Eldon, Inside Network (Moderator)
10:05 a.m. - 10:55 a.m.
Real Money for Virtual Goods: The Future of Payments
David Marcus, CEO, Zong
Vikas Gupta, CEO, Jambool
Renata Dionello, Chief of Staff to the CEO, eBay
Dave Etling, VP Product Development, InComm
Dave McClure, Founders Fund Angel and fbFund (Moderator)
10:55 a.m. - 11:10 a.m.
Break
11:10 a.m. - 11:40 a.m.
Lessons Learned from Gaming Platforms Past
Sebastien de Halleux, Co-founder and COO, Playfish (EA Interactive)
11:40 a.m. - 12:30 p.m.
The Future of Performance Advertising and Social Apps
George Garrick, CEO, Offerpal Media
Adam Caplan, VP Virtual Currency, Adknowledge
Lisa Marino, CRO, RockYou
Jim Bobowski, Director Online Partner Marketing, Netflix
Alex Rampell, CEO, TrialPay
Jay Weintraub, Founder, LeadsCon (Moderator)
12:30 p.m. - 1:45 p.m.
Lunch
1:45 p.m. - 2:30 p.m.
Keynote Address
Mark Pincus, Founder and CEO, Zynga
2:30 p.m. - 3:20 p.m.
Thinking Globally: How to Monetize International Audiences
Rex Ng, CEO, 6 waves
Season Xu, Co-founder and COO, Five Minutes
Jens Begemann, CEO, wooga
Ron Hirson, Co-founder and SVP Product, Boku
Benjamin Joffe, Founder, +8* (Moderator)
3:20 p.m. - 3:50 p.m.
Break
3:50 p.m. - 4:40 p.m.
Monetizing Mobile Social Apps with Virtual Goods
Shervin Pishevar, Executive Chairman, SGN
Jason Oberfest, VP Social, ngmoco
Keith Lee, CEO, Booyah
Steven Goh, CEO, mig33
Eric Goldberg, Managing Director, Crossover Technologies (Moderator)
4:40 p.m. - 5:30 p.m.
Investment Opportunities in Social Apps and Games
Maha Ibrahim, General Partner, Canaan Partners
Nick Lawler, Managing Director, Maverick Capital
Rick Thompson, Co-founder, Playdom, and Investor
Tim Chang, Principal, Norwest Venture Partners
Atul Bagga, VP Equity Research, ThinkEquity (Moderator)
6:30 p.m. - On
After Party


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